About Measured Capital

Disciplined investing in multifamily communities

Measured Capital is a private investment sponsor focused on multifamily communities. We acquire and operate with discipline, building risk-adjusted returns for our partners and stronger places for the people who live there.

Leadership

Two partners, complementary strengths

Dan Reilly

Dan Reilly

Co-Founder & Managing Partner

Twenty years in business and capital management. Dan founded and sold B2X Global, a services company he grew past fifteen million dollars in recurring revenue. He began his career at KPMG, holds a master’s degree from USC, and built an early track record in single-family rentals across Florida.

Greg Danielson

Greg Danielson

Co-Founder & Managing Partner

Fourteen years as a Partner and Executive Vice President at Profit Recovery Partners, a consulting firm credited with more than seven billion dollars in client savings. Greg holds a business degree from Iowa State and an MBA from USC.

What We Believe

Six principles that govern every decision

  • Focused Strategy

    Deep advantages come from relationships and local knowledge, not breadth. We go narrow on purpose.

  • Operational Excellence

    Performance is a system, not a hope. We measure what matters and manage to it.

  • Long-Term View

    We underwrite to five years but plan to hold forever. Time in the right asset compounds.

  • The Velvet Rope

    We choose our partners as carefully as our properties. Alignment comes before capital.

  • High Standards

    Integrity and excellence set the culture, from the first call to the final distribution.

  • Giving Back

    We reinvest in the communities we operate in, with our time and our capital.

Current Offerings

Invest alongside a disciplined partner

We open a small number of opportunities each year. Request access to review current and upcoming offerings.